Transform Disconnected OrganizationsInto Purpose-Driven Powerhouses
78% of transformation initiatives fail because they forget we are human.We help you join the 22% that succeed through our PNC™ (Purpose Culture Narrative) framework that sparks belief, strengthens culture, and unites people around change.
78% of Transformations Fail Because They Forget We’re Human
Traditional change management treats people like machines—focusing on processes and plans while ignoring hearts and minds. When change feels forced, people resist. When it feels meaningful, people champion it.
Fear
Employees don’t understand why change is happening or what it means for them
Resistance
Teams actively work against changes they don’t believe in or understand
Stasis
Organizations get stuck in endless planning without real progress or momentum
There’s a better way →
The Three Internal States That Drive Change Success
When people experience these three states, transformation doesn’t just happen—it accelerates naturally
Belief in the Goal
Shared conviction that the destination matters
Business Impact:
Higher commitment, lower resistance
How We Create It:
Through crystal-clear Purpose work
Feeling the Progress
Lived sense of momentum and traction
Business Impact:
Sustained energy, reduced change fatigue
How We Create It:
Through visible wins and Culture rituals
Owning the Path
Agency in how work gets done
Business Impact:
Faster decisions, innovative solutions
How We Create It:
Through empowering Narrative work
The Three Core Levers We Use
PURPOSE
Your North Star
Crystal-clear direction that makes the goal meaningful
CULTURE
Your Operating System
Daily practices and rituals that make progress visible
NARRATIVE
Your Connector
Shared stories that turn strategy into meaning
(vs 30% industry)
“Educate, Innovate, Elevate. This is the guiding principle of our newly formed global learning and development team. Thanks to Gillem and Jan we have articulated something that pulls the team together, and gives us all direction.”
“Jan hosted our storytelling kick-off for 28 startups at Munich University. His StoryWorks concept focused on enabling teams to create their own stories—not just technical descriptions. For some, it was eye-opening—they discovered their understanding was too shallow to develop a compelling story. Others understood for the first time what 'story' really means. With his down-to-earth yet professional style, he ignited curiosity and fresh perspectives for our engineering-focused teams. We recommend him as an expert for storytelling in our international incubator platform.”
What Makes Us Different
We’re not consultants who hand you a report and leave. We’re catalysts who work alongside your people to make change real.
Catalysts, Not Consultants
We don’t just advise — we activate. We work alongside your teams to make change happen.
Moments Over Metrics
We measure what people feel, not just what spreadsheets show. Real change happens in hearts first.
Field Time, Not Slide Time
We work where change happens — with your people, not in boardrooms with PowerPoints.
Proven Practitioners
30+ years making change work in real organizations, not just theory. We’ve been there.
How We Work With You
A proven four-phase process that transforms resistance into momentum
Listen
Deep discovery to understand your unique challenges and culture
Design
Craft narratives and frameworks tailored to your specific needs
Activate
Launch with workshops, training, and hands-on implementation
Embed
Ensure lasting change through rituals and reinforcement
Choose Your Transformation Path
From quick wins to comprehensive transformation, we have a solution that fits your needs
Purpose & Vision Clarity
Crystal-clear purpose that employees actually believe in, driving 40% improvement in engagement scores.
Learn More →Change Stories That Inspire
Transform resistance into commitment with narratives that make change meaningful and compelling.
Learn More →Leadership Communication
Confident, authentic storytelling that moves people to act and accelerates transformation success.
Learn More →Organizational Alignment
Unite your entire organization around a shared narrative that drives performance and culture.
Learn More →Transformation Success
Professional excellence in organizational change management
Celebrate Real Transformation Success
When narrative alignment meets strategic execution, transformation doesn’t just happen—it flourishes. Our clients don’t just survive change, they thrive through it.
78% → 22% Failure Rate
From industry standard to exceptional success
40% Faster Implementation
Purpose-driven teams move with clarity and conviction
65% Higher Engagement
When people understand the ‘why,’ they champion the ‘how’
Ready to Join the 22% That Succeed?
Your transformation doesn’t have to be another statistic. Let’s have a real conversation about putting the human element at the heart of your change. No pitch, no slides — just clarity on your path forward.
Discover Your PNC™ ReadinessNot ready to talk? Download our free guide on why transformations fail or subscribe to WHY MATTERS for weekly insights on transformation success.