Transformation8 min read
5 Signs Your Organization Needs Narrative Realignment
Discover the warning signals that indicate your story is holding back transformation success.
By Gillem LawsonRead more →
Resources & Insights
Bring your transformation story to life with the canvases, checklists, and playbooks we deploy with Story Works clients.
New in 2024: the Transformation Health Checklist, Relaunch Proposition Blueprint, and Story Training Handout—ready to download below.
Featured Downloads
Start with the high-impact tools clients request most when planning a relaunch or transformation.
Checklist
Transformation Health Checklist
Score readiness across purpose, culture, and narrative so you can plug risky gaps before a launch.
Download freePlaybook
Purpose Finder
Client-tested proposition template with messaging grids, proof prompts, and adoption checkpoints. Submit your work email to access the full toolkit.
Access via emailWorkshop Handout
Story Finder Framework
Seven-step framework for crafting business narratives that capture attention and drive transformation.
Download freeResource Library
Quick-grab tools for workshops, interviews, and planning sessions. Download and drop them straight into your next working sprint.
Worksheet
Purpose Finder Canvas
Visual canvas to anchor why the work matters, who must believe it, and how to frame the narrative.
Download PNG →Field Guide
Story Finder Discovery Sheet
Interview prompt sheet for capturing story signals during stakeholder listening sessions.
Download PNG →Video
Story Works 2024 Showreel
Share this short film in leadership briefings to align teams on the Story Works approach and tone.
Download MP4 →Latest Insights from WHY MATTERS
Expert perspectives on organizational storytelling, transformation strategies, and narrative leadership. Visit our blog →
Change Management6 min read
From Resistance to Commitment: The Power of Change Stories
How authentic narratives transform employee skepticism into enthusiastic support for change.
By Jan StuebbeRead more →
Purpose Discovery10 min read
Why Purpose Statements Fail (And How to Fix Them)
Most corporate purpose statements sound impressive but create no connection. Here is how to craft purpose that works.
By Gillem LawsonRead more →
Stay Ahead of Transformation Trends
Get insights on organizational storytelling, transformation strategies, and purpose-driven leadership delivered to your inbox via our WHY MATTERS newsletter.